Link Services Blog

Children in Digital Era

Millions of teenagers have been now familiar with digital world on the Internet. Web-entertainment industries and communities are growing with rapidly. Club Penguin, webkinz, Starfall, and Facebook may be just a part of millions of ‘Kid-friendly sites’. Most of the fans of this websites are school-age children up to students. And these ‘Kid-friendly sites’ enjoy the benefits. For example, the creator of toys ‘webkinz’ takes the characters from the virtual-world get visitors about 6 million children last year.

The marketers and brander also give more attention on this matter. For example Disney bought Club Penguin worth $ 350 million dollars. In addition, branders such as Toyota Motor, Kellogg’s, PepsiCo, and Warner Bros. also improve the ads dedicated for children in virtual world.

Children are also very relevant in growth of multimedia technology, especially in education and entertainment. There are also found many educational sites and educational software used as a means of children educating to develop the skills and intelligence.

However, although it is easier and familiar for children to access Internet and find various information on it, but it may not reduce the growth of verbal and social children in the real world. This is based on the facts of the results of research on children in US, children can quickly show any location of country via Internet, but they confuse when searching for location on a globe in real world. These facts must be considered in next development of education technology.