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Collaboration MySpace & MTV for MySpace Chart Program

MySpace and MTV, which is subsidiary of Viacom company is back to undertake weekly television show called MySpace Chart. However, this weekly special program held at MTV Station and can only be enjoyed by twitter members in UK on MTV Two Channel (in US it’s equivalent with MTV2 channel).

Each week the members of MySpace will hold a music selection voting that will be broadcasted for 1 hour in MySpace Chart on MTV Two. Viacom, the main company of MTV, the project also has its own social network, this distribution service called Flux. However, with the collaboration of MTV and MySpace will make Viacom has more additional audience on the site. Audience for MTV Two and MySpace are same basically, not only because both are very keen on music, but they also have strong influence on the trend of music and artists that will come, so it is necessary for both MTV and MySpace.

In addition, MTV believe this is a way to increase credibility. Meanwhile, MySpace realize this is a way to reinforce the role as recent trend setter in music segment among social network which is expanding quickly. In Britain, MySpace is not only competing with Facebook, but also with Bebo, a social networking oriented teenagers. Bebo also has worked with MTV in a syndicate video content as part of its Open Media platform.